Joe Nickolls

Vice President & General Manager

Electronic Arts

Joe Nickolls is Vice President and General Manager of Maxis, a division of Electronic Arts (EA) located in Redwood Shores, California. Joe oversees the development of industry-leading titles such as The Sims, one of the world’s top simulation games and top ten selling franchises in gaming history. The Sims is among the biggest brands in the business, with hundreds of millions of players across the globe and well over 20 million social media followers.

In addition, Joe oversees development of mobile products from Track 20 in Helsinki (Sim City Build-it) , and other development at EA Austin.

Throughout his 19 years in the videogame industry, Joe has had the pleasure of working on some of the biggest gaming franchises including FIFA, FIFA STREET, Champions League, NHL, The Simpsons, and more.

He has also spent time as Studio GM at Capcom Vancouver, and has worked at Microsoft Vancouver and Radical Entertainment.

Joe has been in the entertainment industry his entire career, beginning in radio and record companies. Before joining EA, Joe worked as Promotions and Marketing Manager at major music record label PolyGram (Universal Music Group Canada) working with top acts such as Elton John, INXS, Portishead, Shaina Twain and Bon Jovi. But video games and entertainment is where his true passion lies.