As Senior VP and Group GM, Samantha oversees the BioWare, Full Circle, Maxis, and Motive Studios at Electronic Arts, where she and her teams are leading the charge on some of the most beloved game franchises including: The Sims, Dragon Age, Mass Effect, Skate, and Star Wars: Squadrons. She is passionate about games having grown up a gamer playing on an Atari 2600 and Commodore 64. Today you can still find her not only playing the latest games, but she’s turned her passion into a career that has launched and steered the creative innovation of some of the great game franchises we enjoy. Please join this fireside chat to hear more about Samantha’s career and outlook on today’s games industry.