Building lasting relationships demands time, effort, and a deep understanding of companies’ needs to ensure partnerships lead to fruition and both parties remain delighted. It is also critical that the individuals/companies you choose to work with share the same values you believe in as a company. So how do you build a long-term relationship while ensuring they’re also a good fit for your company? In this Table-topic, we’ll address the importance of owning your company values and making them the foundation of your partnerships. In the first half, we’ll discuss the challenges that companies face while building partnerships. In the second half, we’ll discuss actions that both ends of the parties can take to make the partnership fruitful and the role that company values can have in ensuring success.