DEI is a double-bladed sword: when properly executed, it helps to create more accessible products; but do it poorly, and you risk alienating the audience and losing it all. In fact, there is more to DEI than just bringing visually diverse characters to the story. It’s all about cultural context and how the story can benefit from diversity, equality, and inclusivity.So how can game creators avoid falling into the trap of doing DEI just for the sake of doing it? How can they ensure that all “boxes are checked” while telling a coherent and engaging story? Melissa Lee, the CEO of Massive Black, brings to the table discussion about different aspects of developing an inclusive visual language for video games, sharing dos and don’ts of DEI in visual development.