Kaley Hurst is the Chief Marketing Officer of Side and is responsible for strengthening the company’s marketing and integrated communications strategy. Over the past decade, Hurst has built a distinguished career leading content-driven commercial strategies within the games industry and developing Side’s marketing and sales enablement team. They have a uniquely holistic understanding of Side and each of its service lines, and how the company can best support clients from a marketing perspective. Over the last 12 months, Hurst successfully co-led a full-scale rebrand of the company and co-authored the 2026 XDS Insights Report. Hurst continues to share insights, knowledge and learnings with peers to make a better games industry.
