As a buyer, have you ever wondered what factors determine a vendor’s price? What happens if you negotiate rates down by 5%? As a seller, how do you know whether your pricing is sustainable? What margins are reasonable in external development, and how do they connect to other KPIs in your organization?

“Ex Dev Economics 101” breaks down the money mechanics behind external development: Easy to understand, and practically applicable using concrete examples and real-world numbers.

The goal is to help buyers gain a clearer understanding of how their commercial decisions affect suppliers, and to help vendors gain practical frameworks for evaluating their businesses and increasing long-term sustainability amid uncertainty.