Lauren Freeman is Senior Manager on Electronic Art’s External Development Intelligence team (XDI). She manages the relationships with EA’s external partners for EA Mobile, online, and VR/AR development. Prior to EA, she worked at Kabam for several years in multiple roles. She started her gaming career as a social game writer for 6Waves/Lolapps and is proud to have been an early contributor to the mass hysteria Facebook gaming caused the industry. She is also an unabashed VR fan-girl whose obsession with VR and gaming started after reading Ernest Cline’s Ready Player One.