It has always struck me as odd that there are very few resources on how to “get good” at attending XDS.  Service providers who are new to XDS or are inexperienced in general are forced to learn on the fly how to make the most of the few short days of this unique conference.  This presentation is an attempt to fix that.

As someone who has made the jump from vendor sales to external development purchasing, I have an uncommon perspective on pitching at XDS — from both sides of the table.

This presentation is primer for service providers who are new to XDS (or just want a refresher) on how to get the most out of their client meetings. Simple, actionable steps to communicate clearly with devs/buyers, build relationships, and win business.