Today, studios are under constant pressure to produce more content, faster, without scaling teams. One of the best answers lies in enabling UGC at scale. When players become active co-creators, studios can offload part of the content creation process, enabling more frequent updates without overstretching internal teams. The result: reduced production time and cost, higher engagement, and a constantly evolving content ecosystem.

This session explores how next-gen modding frameworks, generative AI, and procedural systems will empower players to create real-time, personalized content within games, as well as how external development partners are helping turn non-moddable “classical custom engines” and “UE5-based games” into “AI-powered” and “UGC-ready” pipelines.

This talk will examine how these shifts are reshaping the future of content production and how studios can harness them to stay competitive.