In an age where audiences crave deeper, more immersive experiences, how can developers extend their game worlds into full-blown brand ecosystems through external development? Ask Us Anything: Transmedia Insights for External Devs — Crafting Brand Worlds and Fandoms Beyond the Game brings together Catherine Winder (CEO Wind Sun Sky Entertainment/Producer Invincible/Angry Birds Movie 1&2/Twilight Daycare Series) and Paul Telner (Head of Programming at Viral Nation) for an open conversation on building brands through multi-platform content extensions. From social-first campaigns and partnerships with YouTube creators to long-form storytelling and live events, we’ll explore how to give fans a range of content touchpoints that foster loyalty, community, and narrative depth.

This discussion will also examine how to leverage game engine technologies and in-game assets to efficiently produce content that bridges gameplay and storytelling—creating seamless connections between the interactive and narrative sides of a brand. Whether you’re exploring ways to expand your IP or aiming to collaborate with creators across platforms, this session will provide practical insights and creative inspiration to help bring your brand world to life across formats, and how you can explore diverse, external talent to achieve this.