One of Hollywood’s biggest models – such as the Marvel model – focuses on large, IP-centric creative teams at the core, surrounded by specialized units that help deploy content across formats and markets.This structure is now mirrored in the game industry, where major IP holders are no longer trying to keep everything in-house like a “universal studio” of the 1960s. Instead, they are increasingly focusing internal teams on core IP and vision, while outsourcing execution to trusted, highly skilled external partners, and external teams are increasingly expected to reflect internal studio workflows, culture, and standards.

This table topic explores how the Marvel-style model offers a functional blueprint for external development: centralized IP leadership, distributed execution, and creative “mirroring”, enabling better alignment, faster delivery, and stronger long-term collaboration without sacrificing ownership or quality.

Join us for a candid, off-the-record conversation on how studios and service partners are already adopting this model in practice—and how naming and defining this shift can help developers and service providers alike work more strategically in a rapidly evolving production landscape.