Gen-AI is becoming a transformative force in our industry. With 78% of publishers and 56% of service providers already using or planning to use it within the next year, according to 2025 XDS Insights, it’s clear that this shift is already happening. As Gen-AI becomes more embedded in content creation and production processes, it’s crucial that both developers and service providers understand how to collaborate effectively to advance further.

This session will discuss how to prepare for and navigate this transformation. Key questions might include: At which stage in the pipeline should Gen-AI be used? Who is responsible for training and owning the models? Should generative AI workflows be fully shared between publishers and service providers?

Our goal is to create a space for open dialogue, where different stakeholders can explore these new models of cooperation and creation.