Dan Ayoub is a seasoned games industry leader with over 25 years of experience across creative development and business strategy. From shaping the Halo franchise at 343 Industries to driving digital innovation at Microsoft and now Hasbro, Dan has built studios, led global teams, and launched high-impact IPs. Equally fluent in creative vision and commercial execution, he thrives at the intersection of storytelling, technology, and market strategy. Passionate about the power of play, Dan champions bold ideas, strong teams, and experiences that resonate with players and partners alike