Melissa Lee is CEO at Massive Black, a multidisciplinary blue sky, creative studio specializing in IP development and research and design. She has spent her career at Massive Black managing the creative development process and business development, with clients ranging from Google to the Defense Advanced Research Projects Agency (DARPA). Over her 20 years at Massive Black, Melissa has produced numerous international artist workshops attended by industry leaders including EA, Blizzard, Hasbro, Weta, and Riot Games. Her strategic thinking and leadership focuses on driving meaningful innovation throughout the creative journey, as well as impactful concepting strategies. Melissa is passionate about talent development, having represented and mentored artists from around the world.