Shiew Yeu Loh joined Amber Studio in May this year as their Art Executive Producer to help with Blockchain Game and NFT Art Production. She will be providing mentorship to the art team as well as coaching them about process, tools and pipeline. A game industry veteran, she started as a texture artist, a generalist and a producer in 2004 before working at Electronic Arts as the Senior External Development Artist for 14 years. During her time at the Sims, Shiew Yeu worked on Sims Nintendo Wii, Sims 3, Sims Medieval, Sims Online Store, Sims Mobile and Sims 4. In 2020, she moved onto Pocket Gems as an Art Manager to oversee the mobile game War Dragon by working with the dev team, art leadership and outsourcing vendors. She was also in charge of implementing diversity and inclusion content into their character library. Shiew Yeu has been a speaker at various game industry conferences regarding being a mother in the game industry as well as topics that center around diversity and inclusion.