While it may be said that the client is king, true leadership involves setting teams up for success by enabling them to perform without having to face needless obstacles. Developers may inadvertently hinder their external partners through inefficient communication and processes, while making infeasible demands and setting unrealistic standards. This can result in partners delivering less than their true potential in delivery time, cost and quality.

A publisher has invited several panellists to the stage, representing companies providing a variety of services, each with a unique cultural background, focus, scope and perspective. She will ask them to share best practices that she, and other publishers & developers, can engage in to improve the seller-buyer relationship from RFP to sign off, to support their partners in delivering their best work effectively, efficiently, healthily and sustainably.