This deep dive session will explore the pros and cons of making original IP as a potential business extension to typical external development practices. From legendary cases like Rocket League by Psyonix, to more recent breakthroughs like Dredge by Black Salt (a spin out of service provider CerebralFix), we can see that success is possible. However, what is the business case for making your own IP and how to balance that opportunity with your duty to clients.

We’ll explore how one business stream can complement and reinforce the other, as well as alignment of funding and partnerships to de-risk the endeavor. And, most critically, how to avoid typical traps that will sink your entire business.

This session is targeted to Service Providers.